Every time that you see an ad that wants to sell something directly, I’m sure you would think, “maybe not now”.

And you know why?

Because you are not sure you will like what you see in the ad.

There’s no value in what you are watching.

But if you see an ad that can deliver something for FREE… you will jump right on it.

I mean, free stuff, who doesn’t like that?

That’s the whole point of advertising, delivering value first, then directing our new lead to buy our stuff.

Now you’re thinking: “How can I make money if I give away free stuff”

I’ll tell you a story.

Have you ever noticed that every time you go to Costco there are stands that give away free samples everywhere?

And they are always crowded.

Even if there are people who go to Costco only for the free samples, they end up getting out of the store with something.

Because in their mind they have been given value, and, you know, while they are there, they take the chance to buy toilet paper because they are running low at home.

So at Costco they realized that giving away free samples skyrocketed their sales.

And I’m talking about a 2000% boost!!!

People are more likely to buy (not necessarily the same product).

We can take this business strategy and apply it to our business.

If I advertise something I will make sure to give you value first (can be a free guide, a free article, a free sample).

Once I have your attention, I can take your hand and guide you toward the sale, and you will be satisfied with that… Win win!

Conclusion

Once our hook worked and we have their attention, it’s time to deliver and to guide them toward the sale.

But be careful, just because we have their attention doesn’t mean they will buy whatever we want them to buy.

Now it’s time to close them.

How do we do that?

Making them an offer they will feel stupid saying NO to.

If you want to know how to structure such an offer go check the next article.

I will explain and give you some examples of bulletproof offers without losing money.

I’ll see you there!

Davide